How to create a valuable content outline

Sunday, February 21st, 2016 in Design, Process No Comments

Content is the most important aspect of your website with design closely following. Nobody cares if you’ve got the most beautiful site on the web. Just show us the software/service and tell us how we’ll benefit from it already. You’re users are leaving in confusion and/or frustration and I’m about to follow them here shortly. […]


Getting stuck in the middle of a client project

Sunday, December 13th, 2015 in Design No Comments

Sometimes I get stuck and experience a blank mind in the middle of a design. I’d get to work and clock in, start up Photoshop, and realize I don’t even know what the content of this specific layout should be. Maybe I actually do know what the content is but I just can’t figure out […]


Internal kick-offs are vital to a successful project

Saturday, September 26th, 2015 in Design 1 Comment

There have been times when I was briefed on a project where the solutions were predetermined. All aspects of the site would be decided on already. Sure I’d get to “design” the solution but what if I had an idea for the project that would benefit the client better? This is where an early on […]